Dixie Carter Speaks On Decision To Become An On-Air Character, Knockouts & More

Posted by Matt Boone February 23, 2014 9 Comments

The following are highlights of a new Channel Guide Magazine interview with TNA president Dixie Carter:

On the demographic she tries reaching with her product: “Well, I think in the past it’s really a network-mandated situation: What audience does the network want you to go after? In the beginning, it was a very solid male 18 to 49 audience, and we have had outstanding ratings in that category for nine years on Spike TV. We’ve continued to grow them but the network is changing a little bit to target more female viewers … a new direction for them.”

“So, we’re shifting our focus a little bit. Our storylines are becoming a little bit broader, appealing to more of a female demographic and a family demographic than they may have before. We just started that probably three, four months ago and the numbers are already rising. I think our storylines are trying to appeal to that new group and I’m really excited that it’s working.”

On what she feels is unique about her women’s division as compared to other wrestling companies: “I think the fact that I’m a female head of a wrestling company gives me an extraordinary obligation to the women’s division. In the beginning, it was something I was hesitant about. My only introduction to women wrestling was something that I wouldn’t want to be a part of. I’m not saying we’ve done it right the entire time, but we have treated them with such tremendous respect.”

“They’re a very, very important part of this company. I think they’re superior athletes just like the guys are. What we’ve done is try to let their athleticism shine. Instead of putting them out there for two minutes in a ridiculous match as eye candy, we have given them main events, putting them in a prominent place on the show, giving them a lot of time on the show, building their characters, and letting them be shown as the amazing, strong women that they are. I think that’s the difference.”

On the decision to make herself an on-air character: “From the beginning, I think people just assumed I would step in and become a character, and I did resist it for a long period of time. This year they came to me and said, “We feel if we could tie some of our younger, newer talent to you [on the show] that it would really, really help them.” It was something that I didn’t jump at. I really was a little concerned about being able to pull it off, honestly. I’m becoming more and more comfortable with it as time goes by.”

On how she feels wrestling television will change and evolve in the next ten years: “I think it will become more reality. People want to see behind the curtains; people want to know about these guys in real life. I think you’re going to see what traditional wrestling has been morphed into … something that is a blend between real life and fantasy. Even recently, we’ve been playing out real-life storylines in front of the camera — real-life contract disputes, real-life issues with talent. I think you’ll continue to see more of that. That’s what people want.”

Check out the complete Dixie Carter interview at ChannelGuideMagBlog.com.

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    • Derp

      Great, so Dixie is gonna air out all her wrestlers dirt on air for our amusement because she thinks that’s what fans want to see. I don’t. Leave their personal bullshit out of it. That’s you looking for a lazy way to come up with storylines.

      • Derp’s mother

        I’m a little worried about your obsession with wrestling. You’re a little old to be playing with those WWE figurines. Your father and I would like you to clean your room and stop looking at those Playgirl magazines. We love you son, but we’re just concerned.

    • DERP2

      This is why TNA isn’t going to be taken serious. Dixie segments last longer than the matches or wrestlers interviews. Dixie is destroying her company and its only going to get worse as long as she keeps being the main focus of that camera.

      • vinzerx

        Looks like Jeff Jarrett and Hogan’s egotism rubbed off on Dixie.

    • Shorty

      I am not a fan of Dixie Carter and I will never be a friend of Dixie Carter she is abusing her power as far as running impact wrestling goes, she is ruining impact wresting I am so thankful for MVP Returning and having authority of helping out with running impact wrestling as he means business Hope him and his team defeat team Magnus so MVP will have forever and permanent control of impact wresting and Dixie Carter will have no more control over running impact wrestling and her and her garbage will be over
      I thought Vickie Guerrero was a terrible general manager on the other show she is and she is worse as ever Dixie Carter is just as bad and just as worse too

      • Doofus Award for Feb 23, 2014

        You do realize wrestling is fake, right? Or perhaps you don’t. However if your posts give the rest of us more infantile nonsense we can make fun of, then they’re well worth the price of admission.

    • Kris Godwin

      Reading this, all I could think of was “Knockout’s Lockbox Challenge”.

    • troll

      lets make it happen

    • dickwad

      shes horrible on air -not i want to boo her bad but just get off the screen bad-its too much of her

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