E! Issues Press Release Touting Ratings Success Of “Total Divas” Series Premiere

Posted by Matt Boone July 29, 2013 3 Comments

E! issued the following press release on Monday afternoon:

E!’S “TOTAL DIVAS” SERIES PREMIERE DELIVERS 1.3 MILLION TOTAL VIEWERS ON SUNDAY NIGHT AT 10PM

New E! Series Taking Viewers Inside the World of WWE Divas Both Inside and Outside the Ring Delivers E!’s Most Watched Series Debut Since “Married to Jonas” in August 2012

In last night’s series debut at 10pm, “Total Divas” delivered 1.3 MM Total Viewers / 855K A18-49 / 1.1 HH rtg making it E!’s most-watched new series debut since Married to Jonas in August 2012.

“Total Divas” was the 2ndmost social program in all ad-supported cable for the day (65K), behind only E!’s “Keeping Up with the Kardashians.”

Across both airings at 10pm and midnight, “Total Divas” delivered 2 MM Total Viewers and 1.3 MM in its core demo, A18-49.

“Total Divas” launched off the back of the continued strength of “Keeping Up with the Kardashians,” which delivered its 2ndmost-watched telecast of Season 8 with 2.8 MM Total Viewers.

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