Muscle & Fitness recently spoke with NXT Champion Finn Balor, who spoke about NXT going from being a basic development league for WWE to becoming the popular second brand owned by WWE.
“NXT has grown so fast that nobody really understands just how big it can get,” Balor said. “We are expanding into Europe. It’s not just a flash in the pan.”
Balor continued, explaining that it is the quality of the product that has connecting the audience to the brand in such a way that it has created its’ own identity.
“We’ve been consistently delivering night in and night out,” Balor said. “NXT has definitely created its own brand and is its own entity.”