The following are highlights of the latest blog by WWE Hall Of Famer Jim Ross:
On his thoughts on WWE SummerSlam: “I thought Summer Slam was a really good show. From the untouchable broadcast opening, which no one in TV does better within their genre than WWE, to the jaw dropping main event that unleashed the legit beast that is Brock Lesnar, Summer Slam was a ‘transitional show’ that we may look back upon in the coming years and say that was the show that changed the course of WWE.
From developing Lesnar’s next opponent, and his future opponents, to watching the evolution of the next level of main event stars, this is going to be an interesting notwithstanding crucial time within WWE as it relates to their ‘creative’ direction but more importantly, in my eyes, their overall booking philosophy.
The way to sell more $9.99 WWE Network isn’t overstated marketing plans heavy on rhetoric and redundancy but getting the brand hot again and making RAW, and Smackdown to a slightly lesser degree, more ‘must see.’ The hotter the product is the more consumers will want to experience it in any form that they can including the Network which I personally enjoy.
Seems that this is the time for WWE upper mgmt to rely on those with extensive product knowledge and less on the creative types whose strengths are seemingly writing promos and campy skits. There are some excellent ‘wrestling people’ there than can and should step up and express themselves.
Summer Slam was action heavy and the talk was efficiently succinct and timely. Hence, the event was easier to watch and process.”
On Brock Lesnar’s destruction of John Cena: “Regarding Lesnar’s dominating performance against Cena, too many people are already leaving/forgetting that performance and it’s impact to look a head and fixate on who’s next for Lesnar and how can it be possible that any one can ever beat him. Firstly, in the land of sports entertainment, a variety of things can occur to create the ‘impossible’ but my take on this is to see Lesnar sporadically defend the title, please don’t live or die on the “30 Day Rule,” while new challengers are being developed.”