More Details on the WWE Creative Shake-Up
- After Monday’s big creative shake-up at RAW, one source told F4Wonline.com that the stress of RAW being three hours has finally hit Vince McMahon. The entire weekend built up and imploded on the WWE flight to the West Coast for this week’s TV tapings. Vince had been in a bad mood for several weeks and something happened on that flight that pushed him over the edge. We noted before that a major blow-up with a top WWE star backstage was a major factor.
Brian Gewirtz, who has been demoted to a consultant role, was the Senior Vice President of Creative and had been reporting directly to Vince and Stephanie McMahon. He was recently demoted to the “home team” that stays at WWE headquarters and works on scripts. It’s said he had only showed up to the Stamford offices three or four days a week for the past year. This got him major heat with others.
The head writer for RAW is currently Dave Kapoor, the former Ranjin Singh. Ed Koskey is likely still the head SmackDown writer for now while Eric Pankowski is the overall head writer. Many others have creative input including Michael Hayes.
One source put some of the blame on Stephanie McMahon. He told F4Wonline.com: “The reality is Brian isn’t the real issue or even a band-aid. Stephanie has run this dysfunctionally toxic division for the entire duration of its ratings decline. Her horrendous structure from the committee dynamic to who she fast-tracks and how rigidly the shows are structured are why this product isn’t gangbusters. Plus, three hours is a [disaster].”