WWE.com has a video up of Paul Heyman recalling Steve Austin’s brief tenure in Extreme Championship Wrestling.
“Steve had two matches in ECW, I wish he had 2000,” Heyman says. “He wrestled Mikey Whipwreck at the November to Remember 1995 for the ECW World Title and he wrestled Mikey Whipwreck and The Sandman in a Three-Way Dance for the ECW World Title in December 1995. I wanted to build ECW around Steve Austin as the World Champion. I even pitched to Steve winning the Title at the November to Remember 1995, but he was such a fan of Mikey Whipwreck, he thought it would be better if Mikey won the match and also, Steve thought it was better for his character.”
Heyman continues, “And this is where Steve was so ahead of the game, far ahead of everybody else. Steve thought it was better for his character to lose and bitch about it, cause then he had something else to be angry about. Then he had another reason to push that character all the way to the line, all the way to the wall. And he knew that in losing, he could become a bigger star than if he won the ECW World Title.
“It was just so smart. He was so far ahead of everybody else.”