PPV Buyrates For WWE Battleground, Hell In A Cell, Survivor Series & TLC

Posted by Brad Davis February 20, 2014 4 Comments

WWE released their Q4 2013 and Full Year financial results on Thursday morning. Here are the final pay-per-view buy rates:

  • Battleground in October: 114,000
  • Hell in a Cell in October: 228,000 (up from 199,000 in 2012)
  • Survivor Series in November: 177,000 (down from 208,000 in 2012)
  • TLC in December: 181,000 (up from 175,000 in 2012)

Without factoring in WWE Battleground (which was a new pay-per-view in 2013), WWE sold 586,000 buyrates in the quarter, up from 582,000 in 2012.

The buyrate for Hell in a Cell was the show’s best since it debuted in 2009 – and the Daniel Bryan vs. Randy Orton main event outdrew the John Cena vs. Randy Orton WWE World Heavyweight Championship Unification match by a wide margin (26%).

Overall, you can see that pay-per-view is no longer a growth sector for WWE, which makes it an opportune time for WWE to transition those shows to the WWE Network.

WWE Reports Q4 2014 & Full Year Financial Results

Here are the buyrates for Hell in a Cell, Survivor Series and TLC over the past 4 years:

Hell in a Cell:

  • 2013 – 228,000 buys
  • 2012 – 199,000 buys
  • 2011 – 182,000 buys
  • 2010 – 210,000 buys

Survivor Series:

  • 2013 – 177,000 buys
  • 2012 – 208,000 buys
  • 2011 – 281,000 buys
  • 2010 – 244,000 buys

TLC:

  • 2013 – 181,000 buys
  • 2012 – 175,000 buys
  • 2011 – 179,000 buys
  • 2010 – 195,000 buys

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