Press Release: WWE #1 In Cable Ratings Monday & Friday

Posted by Michael Bluth March 3, 2011 34 Comments

WWE issued the following press release today, touting their recent ratings success:

WWE® #1 in Cable Friday and Monday

STAMFORD, Conn.– WWE’s Monday Night Raw® on USA Network and Friday Night SmackDown® on Syfy ruled cable as the most watched programs on their respective nights. The strong viewership is building towards WWE’s biggest event of the year, WrestleMania® XXVII, which will feature the most electrifying host in entertainment, The Rock®.

With 3.55 million viewers this past Friday, SmackDown was the most watched program on Syfy since August 2008. The show beat well-known shows Phineas and Ferb (Disney Channel), The O’Reilly Factor (FOX News Channel) and the NBA regular season games (ESPN) as the most watched that night.

Monday Night Raw’s 5.6 million viewers beat American Pickers, Pawn Stars (History Channel), and both college basketball regular season games (ESPN). It was watched by more viewers than Chuck and The Cape (NBC), as well as every program on CW.

Monday Night Raw ratings highlights include:

* Most watched program on all television (broadcast and cable) among males under 55, including 18-49 and 25-54.
* Most adults 18-34 and 18-49 on all of cable and every program on NBC and CW.
* More adults 25-54 on all of cable and every program on CW.

Friday Night SmackDown ratings highlights include:

* Most watched television program (broadcast and cable) among all males (M2+) than every program on NBC, FOX, ABC, CW and all of cable.
* Most watched television program (broadcast and cable) among all adults 18-49 and 25-54.
* Watched by more than 1.2 million female viewers, beating all programming on CW, TLC, A&E, Food Network, Lifetime, Hallmark and Oxygen.

Source: Nielsen Media Research, Galaxy Explorer 2/25/11 & 2/28/11, live + same day impressions.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to www.wwe.com/worldwide/.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of WWE, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

  • sumguy

    wow I think wwe’s smelling blood. TNA better step it up. Just wish that they’ll end tna right now but hey wwe seems to not care about TNA. let’s hope wwe keeps it up and they might get more fans and TNA can just drown if they don’t pick up the slack and get rid of all the senior citizens and quit bashing a company that’s got them owned.

    • Get2DPakiMobile

      ur right about wwe stepping up, but how long will they last like this for? John Cena is getting boring, the rock will be gone after wrestlemania back to film making, stone cold is here for 2 minutes then in jail the next. In my view, AJ Styles is the best in ring performer and should be champ.

      • sumguy

        yeah ur so right. I’m siding with the Rock here. as a fan, cena’s really starting to get old. 100% agree about AJ, when I was watching TNA, I never saw AJ as champ but yeah AJ should be champ. don’t even know if he’s getting pushes but AJ for champ

      • JESTER

        wow, stone cold in jail? No. just quit while your ahead.
        and it doesnt matter how long they keep these ratings up because TNA cant nor will ever be able to beat them, and like Vince said, he likes a fire to grow before he puts it out. He could definitely buy TNA right now if he wanted, but the show would continue til its TV contract was up regardless and again like he said, a better TNA rating is good for his business as well, more eyes on the wrestling world, another company to outshine, pushes the creative team, superstars, & even the fans to be better, louder, and just be the all out best its great for business if anything TNA getting better will help build WWE. so all in all i hope TNA gets big. lol.

        • sumguy

          lol

  • Hobble

    Why do you want TNA to go down? You do realize that WWE has only stepped their game once a hint of competition came about don’t you? So you’d rather WWE went back to being the only major wrestling programming and go back to being incredibly mediocre?

    • JESTER

      thank you. well said.

    • sumguy

      nope wasn’t wanting tna to go down. I’d love to TNA to suceed, but it’s just once they can get rid of all the washed up ppl like Hogan and… well u know who, and bring back the six-sided ring which was what I really loved a great deal about TNA. Please know that I’m now wishing a downfall to TNA, they just need to focus and not worry about wwe.

      • JESTER

        yea thats one of the reasons i watched TNA, because they were different they had like a new edge over WWE but hiring all these old guys whos careers should be over is just a huge mistake.

        • sumguy

          yeah, if they can get rid of the old people, tna might just be a lil bit of competion… well not sure

          • JESTER

            TNA has great potential, its the bigger guys getting the push in the ring and backstage and with Hulk Hogan being egotistical, no ones going to be aloud to outshine him. So good luck to TNA but really they do have what it takes to be at least competition with WWE. I’m surprised how theyre doing with Bischoff on the scene, I’d hoestly get rid of every old person except him & id also sign Paul Heyman. Those two are brilliant, idk bout these days but they used to be.

          • sumguy

            yep TNA does have potential and you are 100 % correct. bring paul heyman to TNA and watch what wwe will do. so yeah I’m liking your idea here jester. I really just wish tna will get rid of the old people so an old fan can come back to them.

          • Newfy

            TNA needs to stop taking the WWE way of doing things and come up with their own they might be able to grow big but as long as they are taking WWE ideas to, they are goin to keep droping in ratings!

          • sumguy

            I agree

      • Hobble

        That’s true. I agree with this mentality. TNA needs to pull their head out of their ass. Personally I would love to see them smarten up, improve their programming, and grow to be at least a stable competitor of WWE. Competition seems to force WWE to improve their game, without they get lazy.

    • A-Wease

      The funny thing is that I prefered WWE from 2002-2008 before all this PG bullshit when they had no competition. The best part for me is that it is now aimed at kids, yet in the UK before the show broadcasts, there is a warning saying the show is not suitable for children.

  • JESTER

    i just have hope that one day WWE will be pulling 9.0 ratings again,

    (technically they are now but its with 4 different shows RAW 5.6, SMACKDOWN 3.55, then add superstars and NXT and you have a good 9.0)

    in my opinion they should have just 1 major show, 1 world title and smaller titles/tag titles to correspond, maybe a hardcore belt again or tv title something. and if they have a tv title they need someone whose entertaining enough to see week to week in a match. they should focus on the younger more highflying impact making stars with moves that people who dont even watch wrestling would stop the channel and be like “wow, did u just see that?” lol. give them a push to start the next generation, just a chance. They also need to have a little less pg, dont get me wrong im an attitude era child through and through but pg is kinda smart, they just overdo it a little bit, and lastly they need less PPVs, it makes them more exciting. nowadays u hear ELIMINATION CHAMBER, and instead of like it used to be where it was this CANT miss event its just more along the lines of another week of wrestling, just one u missed. idk if im missing anything but if i am lemme know. lol.

    • sumguy

      lol I believe lil by lil wwe’s trynna get rid of the pg and I was in the attitude era too. attitude era waz the bomb

      • JESTER

        yea it would probably bring back ALOT of fans. I would watch it again.

        • Newfy

          ya they should go back to the era again it would be AWSOME!

          • sumguy

            yeah. attitude era and bring back the rock and austin but no feud between them 2. they’ve done a lot, feud with the rock and cena’s good right now and I think that wwe should try to use austin vs Orton with orton back as his legend killer character as the “viper” still

          • ED

            Not necessarily…re-hashing storylines and ideas that worked 15 yrs ago doesn’t mean they’ll still work today…refer to TNA if you need proof of that

  • JESTER

    i was referring to your TNA comment up there lol but this, id actually like to see a NEW era, not PG, not Attitude(because u cant remake stone cold & the rock no mattr how hard you try they are icons) Not the Era where it was like 3 brands fighting (forgot the name) Just something NEW. but close to the style of attitude for shure.

    • sumguy

      oh lol

      • sumguy

        yeah not a bad idea. lol think they’ll come out with a killer phrase? lol I doubt it man.

  • Random guy

    A press release over a 3 week ratings bump? Sorry, but they are jumping the gun a little bit here. Now if they can sustain it for 3 months, then a press release would make sense.

    • JESTER

      its all due to the Rock but maybe they know its not going to last so theyre jumping on it while its hott, or maybe they have secrets up their sleeves and this is just the beginning? you never know but im going to side with Random guy and say theyre jumping the gun, very cocky. or confident, 3 months will decide.

    • ED

      I disagree…the press release wasn’t about 3 weeks of high ratings, it was about the fact that both RAW and Smackdown were the highest rated cable shows on the nights they aired. That IS a major accomplishment. Especially nowadays with so many more cable channels than the days when RAW was always the no.1 cable show on Mondays. It’s smart for WWE to capitalize on this and draw as much attention to it that they can. People are sheep, and when they hear that WWE is getting big ratings again they too will tune in. Same reason why TNA’s ratings are consistently so low…the product is terrible, obviously, but it’s mainly because of the reputation they’ve earned for themselves over the last year – it’s almost like it’s ‘uncool’ to watch TNA because it’s so lame.

      • JESTER

        love your comment up there about rehashing storylines, kind of funny because NOT ONE superstar in TNA can bring in ratings like The Rock, Stone Cold, Triple H, Jericho. They WOULDNT bring back old storylines idk where u just randomly thought up that idea, but it wouldnt happen. Obviously theres a new era which calls for new matches, storylines, Etc. && for the sake that they did bring back old storylines id STILL prefer it to the trash on today. On any Wrestling show, because no matter what trash they provide WWE is the pinnacle and “Its Cool” to watch it.

        • ED

          I’m not exactly sure what you meant by that because most of it is unintelligible, but just to clarify – the point i was trying to make is that WWE returning to the Attitude era would be very bad for them. The business is about being revolutionary…breaking new ground…WWE needs to find a new niche…like the Attitude era, or the Rock ‘n’ Wrestling/Hulkamania era a decade prior. TNA when they debuted DID have that unique factor…the X Division, 6 sided-ring, very low emphasis on storylines and major focus on the matches themselves…they had carved out their own place in the industry. They were too eager for commercial success, and instead of allowing their product to build a following, they switched to WWE’s style in hopes they’d reap the same benefits that WWE has earned with that style. TNA had, and lost it, big time. Simple as that.

          • JESTER

            A) that wasnt ME up there so dont go getting your panties in a bunch there junior and
            B) no need to insult the guy below. No question is a stupid question.
            oh and
            C) regarding your previous comments, if you read my previous statements before jumping into a conversation minus the info needed to be included you would know that i agreed with what you said 100% and that it was sumguy who typed the words “they should bring attitude era back”

            yea, i know my alphabet pretty well. xD

  • stinger

    i was want to know how does the wwe know that only males watch more than females are they mindfreaks or what???

    • JESTER

      probably votes

    • ED

      why don’t you just google ‘how ratings are calculated’ instead of asking such a stupid question? Come on, guy. At least TRY to think about what you’re asking before you ask it.

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