SummerSlam 2011 Suffers Low Pay-Per-View Buys
WWE has updated their Key Performance Indicators with the preliminary buyrate information for SummerSlam. According to the company, the preliminary buyrate is 301,000 buys, almost 50,000 below the 2010 buyrate. The estimated buyrate is 174,000 in North America and 127,000 from International markets.
By comparison, the show drew 350,00 buys in 2010 and 369,000 buys in 2009.