The following press release was issued on Tuesday:
Dwayne “The Rock” Johnson Powers Up with Protein to Save the Day
WASHINGTON, Aug. 6, 2013 /PRNewswire via COMTEX/ — Actor, producer, athlete and author Dwayne “The Rock” Johnson knows the importance of protein to fuel his days – juggling work, family time and fitness. With no time to slow down, he starts each morning with milk to help power his potential and set the stage for whatever the world may throw his way.
In his first print ad with the National Milk Mustache “got milk?®” Campaign, Johnson is seen saving a young girl’s cat from a tree while sporting the iconic Milk Mustache.
The ad is a continuation of the story Johnson brought to life in the campaign’s first-ever Super Bowl commercial this year, sharing what happened after he saved the morning meal – and the world – with milk.
The ad copy reads, “Protein to save the day. 8 grams in every 8-oz. glass. got milk?”
Including milk with breakfast is a healthy habit that has helped Johnson save the day on more than one occasion. The winning breakfast beverage contains high-quality protein – 8 grams in every 8-oz. glass – and tastes great, making it an ideal way for Johnson and his family to start the day.
“I always look at protein as the anchor to my day,” said Johnson, “My entire family’s morning is anchored by protein, protein comes from milk. Breakfast without milk is like a Rock movie without Rock saving the world.”
Visit TheBreakfastProject.com or www.facebook.com/MilkMustache and follow @MilkMustache on Twitter to join the Milk Mustache community and stay up-to-date on the latest Milk Mustache celebrity news. You can also learn more about breakfast nutrition, find morning recipes for your family, and see exclusive behind-the-scenes video and photos of Dwayne Johnson.
Sample Social Media Posts
— @TheRock launches new @MilkMustache ad – http://milk.am/therock
— @TheRock saves the day….again – http://milk.am/therock
— See how @TheRock powers through the day in his latest @MilkMustache ad – http://milk.am/therock
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