WWE Attendance & DVD Sales Decline, Biggest Drawing WWE Main Events

– WWE shipped 137,000 DVD units in the month of July in 2015, which was down 25 percent from 182,000 units shipped in July of 2014, 231,000 in July of 2013 and 357,000 in July of 2012.

– The most-shipped WWE DVD in the past nine months was WrestleMania 31 with 109,000 units sold, followed by WWE Slam City with 101,000 units, WWE Attitude Era Volume 2 with 66,000 units, The Rock vs. John Cena with 65,000 units and The Randy Savage Story with 62,000 units.

– WWE averaged 4,948 paid fans to live events in the month of July this year, not including the WWE Battleground event. The numbers are in line with the average in July of 2014, as that month averaged 4,948 as well, however in July of 2013 the average was 5,544 and the average in July of 2012 was 5,464.

– Based on main events for the WWE live events, Dean Ambrose vs. Seth Rollins for the WWE title drew an average of 4,813 paid fans. Kevin Owens vs. John Cena matches drew an average of 6,583 paid fans. By comparison, the Cena vs. Bray Wyatt headline matches in the summer of 2014 drew 6,000 paid fans.

(Credit: Wrestling Observer Newsletter)