WWE Business Update: RAW & SmackDown Numbers, DVD, More

Posted by Matt Boone December 27, 2012 3 Comments

- Here are some WWE business notes for the month of November:

* They averaged 4,786 paid fans for North American live events, down 12% from the 5,429 in November 2011

* European tour attendance was also down 11% from 2011

* WWE shipped 556,000 DVD units in November, up 107% from the 268,000 in November 2011. The most shipped DVD’s over the past year are WrestleMania 28 with 236,000, The Rock’s DVD with 150,000, CM Punk’s DVD at 114,000, The Undertaker’s DVD at 102,000, Greatest Superstars at 96,000, The nWo DVD at 94,000 and Royal Rumble at 89,000

* WWE’s website had 11.1 million unique visitors in November, down 4% from 11.6 million in November 2011. They averaged 1,267 shop orders per day, the exact same average as November 2011

* Last year at this time, RAW was averaging a 3.12 rating with 4.48 million viewers. This year the show is averaging a 2.78 rating and 4.00 million viewers – about a 10.9% drop in ratings and a 10.7% drop in total audience

* Last year at the same time, SmackDown was averaging a 2.05 rating with 3.01 million viewers. This year it is averaging a 1.88 rating and 2.67 million viewers – about an 8.3% ratings drop and an 11.3% drop in audience

Source: Wrestling Observer Newsletter

  • COMMENT On This Article Below & Make Sure To Follow Us On Facebook and Twitter.
    • http://www.facebook.com/bugsbunnie1962 Kathy Knapp-stanton Taylor

      if you get rid of vickie( please do, can’t handle that EXCUSE ME) and the stupid story lines- aj dolph, and daniel bryant no no no,,,,, maybe the rating will go back up

    • http://profile.yahoo.com/FTCBBZZBVISRKKSWC4FOXT2D2I Brian Estevez

      i think they need todo a whole lot more than tht kathy alot more go watch ur self a 1998 to 2002 raw show and u tell me

    • dae

      Last year, Punk was a newly crowned campion…
      This year, people are sick of Punk…
      Plus, the third hour of the show is pointless. I now DVR every episode and watch the three hour affair in 1 1/2 to 2 hours. There is so much filler and too many flashbacks to the first segment/hour that it’s no wonder people are turning the station. Monday night’s Christmas Eve show, for example, cut back to the opening segment at least four – maybe five – times! Seriously, that whole Santa got run over by del Rio segment was lamer than the AJ/Dolph/Cena angle which was a ripoff of TNA’s Styles/Dixie/whatever-her-name-was-again? angle.

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