WWE released its Monthly Business Figures on Wednesday, including data on live event attendance, home video sales, WWE.com traffic and WWEShop orders. You can view the full report at Corporate.WWE.com (.PDF). Also included is the buyrate for October’s WWE Hell in a Cell pay-per-view.
WWE Hell in a Cell 2012, headlined by WWE Champion CM Punk vs. Ryback, drew approximately 200,00 buys. 152,000 buys (76%) were domestic and 48,000 were international (24%).
This year’s show, which had a 5-week buildup following September’s Night of Champions PPV, had a buyrate that was in between the prior two years. HIAC 2011 drew 190,000 buys, while HIAC 2010 did 210,000 buys.