WWE Sales Dropping: DVDs, Tickets, Merch, WWE.com Traffic

Posted by Brad Davis November 4, 2011 Comments are off


Vince McMahon did some major damage control at WWE’s stockholders conference call yesterday as many of their key business metrics for September were down. Here are some stats:

— Live event attendance was down 9% and DVD sales were down a huge 44%.

— WWE.com traffic was down 10% from the previous month as they only drew 10.4 million unique visitors.

— WWEShop.com was also down 13% from the previous month as they processed 667 orders per day. CM Punk merchandise alone at one point was shipping nearly 1,100 orders per day the previous month.

— Here are the top shipped DVDs for this year:

* WWE WrestleMania – 229,000 units shipped, down 9.5% from 2010.
* The Best of WCW Nitro -135,000 units shipped.
* The True Story of WrestleMania – 118,000 units shipped.
* The History of DX – 109,000 units shipped.
* Best of RAW 2010 – 96,000 units shipped.

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