WWE Sponsoring JBL’s 7 Summits Adventure
Former WWE superstar John Bradshaw Layfield plans to climb the highest peak on each of the seven continents – and TMZ.com has revealed that WWE will be sponsoring the expedition.
JBL’s 7 Summits adventure will take between 2-3 years and will cost upwards of $250,000. He planned to foot the bill himself, but WWE stepped up in a big way. He tells TMZ:
“The WWE is sponsoring my whole 7 summits trip and will help get the word out across their social media platforms … all to raise money for the kids program.”
JBL says 100% of the proceeds will go to the Family Center charity, a group that group helps needy chlidren in Bermuda, where he lives. JBL says he hopes his adventure will show the kids that anything is possible.
When asked by a fan on Twitter whether his new partnership with WWE means he’ll be returning to the company, he replied:
“I think it’s safe to say after announcement today on tmz that it’s highly likely”