WWE Strikes Wireless Broadband Marketing Deal
The following press release was issued Monday morning.
Clearwire inks Deal with WWE®
CLEAR Sponsors WWE Superstar Ryback™ and WWE Diva Kaitlyn™, Autograph Sessions at Fry’s Marquee Event Takes Place Tonight at Toyota Center in Houston
HOUSTON – Jan. 14, 2013 – Clearwire today announced a marketing partnership with WWE for 2013. The agreement marks the first time Clearwire retail brand CLEAR has worked with a global entertainment organization on this scale across the United States. Clearwire will activate at a total of 20 WWE events that will take place in 20 cities throughout 2013. Financial terms of the agreement are not being disclosed.
“Our market research has shown that WWE fans are a perfect match for attracting new customers to CLEAR,” said Dow Draper, senior vice president and general manager of retail at Clearwire.
“Our pioneering efforts in the 4G arena with other heavyweights has blazed a trail of innovation for our customers looking to connect Wi-Fi enabled devices to our high speed 4G internet network in 80 cities nationwide.”
“Our partnership with Clearwire will provide another way for our fans to access their favorite WWE content whenever and wherever they are through CLEAR’s high speed 4G internet network,” said Andrew Judelson, Executive Vice President, Sales and Partnership Marketing, WWE. “Additionally, Clearwire will have extraordinary opportunities to connect with our passionate, diverse and multi-generational fan base at upcoming WWE events.”
WWE Superstar Ryback and WWE Diva Kaitlyn will be making an appearance at the Fry’s Electronics store from 11:00 a.m. until 1:00 p.m. today to sign autographs for fans inside the store. Fry’s is located at 11565 S.W. Freeway 59, South Houston, TX 77031. Fan’s attending the event at the store can qualify to win one of four back stage passes to meet with WWE Superstars or Divas. The store’s phone number is (832) 200-3300.
Fans attending tonight’s Monday Night Raw® event in Houston at the Toyota Center, 1510 Polk Street, will be able to see CLEAR internet product demonstrations and also have an opportunity to create posters to use throughout the arena during the telecast. There will also be an integrated CLEAR website presence on WWE.com all day today.
This month CLEAR will have presence at WWE events in Los Angeles, Sacramento and Las Vegas.
Clearwire Corporation (Nasdaq:CLWR), through its operating subsidiaries, is a leading provider of 4G wireless broadband services offering services in areas of the U.S. where more than 130 million people live. The company holds the deepest portfolio of wireless spectrum available for data services in the U.S. Clearwire serves retail customers through its own CLEAR® brand, as well as through wholesale relationships with some of the leading companies in the retail, technology and telecommunications industries. The company is constructing a next-generation 4G LTE Advanced-ready network to address the capacity needs of the market, and is also working closely with the Global TDD-LTE Initiative and China Mobile to further the TDD-LTE ecosystem. Clearwire is headquartered in Bellevue, Wash. Additional information is available at http://www.clearwire.com.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.