WWE Touts Record Social Media Activation for WrestleMania 29
– WWE issued the following this morning:
RECORD SOCIAL MEDIA ACTIVATION SET FOR WRESTLEMANIA® 29
STAMFORD, Conn., April 2, 2013 – WWE today announced a record-level of digital and social media initiatives during WrestleMania Week, providing fans with more access to Superstars and WWE content than ever before. WrestleMania 29 will be broadcast live on pay-per-view Sunday, April 7 at 7 p.m. ET.
WrestleMania 29 digital initiatives include:
VINCE MCMAHON JOINS TWITTER
Last night on Monday Night Raw, WWE Chairman and CEO Vince McMahon officially joined Twitter (@VinceMcMahon). McMahon will reward his followers by making a “big announcement” (#bigreveal) on his official Twitter account on Friday, April 5.
WRESTLEMANIA PAY-PER-VIEW NOW AVAILABLE GLOBALLY ON MOBILE, PLUS XBOX AND SAMSUNG SMART TVS
For the first time, WWE is streaming WrestleMania 29 across all Apple, Android and Windows 8 devices and Kindle Fire tablets. The pay-per-view will also be available on Xbox consoles and Samsung Smart TVs, inside “Xbox Live” and the Samsung “Smart Hub.”
WWE FORGES PARTNERSHIPS WITH YAHOO! AND AOL, OFFERS WRESTLEMANIA DIGITAL TOOLKIT TO BLOGGERS
In anticipation of WrestleMania 29, Yahoo! Screen and AOL have launched all-new channels featuring video content of WWE’s most popular Superstars. Also, for the first time ever, WWE is providing blogs and news sites an embeddable content widget that delivers up-to-the-minute news, photos and videos of WWE events leading up to and through WrestleMania.
NEW FACEBOOK GAME LETS FANS COMPETE TO LEAD THE WWE UNIVERSE
WWE’s new Facebook application, “Superfan Showdown,” lets players from around the world compete in fast-paced interactive trivia challenges, rapid-fire polls, mind-bending puzzles and much more. As fans go head-to-head, they earn points, climb the global leaderboard and accumulate “WWE Cash,” which can be spent to purchase exclusive virtual goods, including: limited edition badges, rare Superstar trading cards, and never-before-seen WWE video content.
WRESTLEMANIA 29 INTERACTIVE PRESS CONFERENCE
The WrestleMania 29 press conference at Radio City Music Hall will live stream on YouTube, Facebook and WWE.com on Thursday, April 4 at 1 p.m. ET. The interactive press conference will feature fan questions submitted via Twitter and answered live by WWE Superstars, including John Cena, The Rock, CM Punk and Triple H.
WRESTLEMANIA 29 ONLINE PRE-SHOW EXPANDS TO ONE-HOUR
WWE will host a live one-hour WrestleMania pre-show on Sunday, April 7 starting at
6 p.m. ET. In addition to the simulcasts on YouTube, WWE.com and Facebook, coverage will also stream on Yahoo! and AOL for the first time. The online-only broadcast will feature a live WWE Twitter ticker and a text-in-to-win campaign that will award 30 lucky fans with an all-expense paid trip to WrestleMania 30 in New Orleans.
WWE SOCIAL MEDIA AMBASSADORS
This year, a wide-range of digitally savvy celebrities and athletes are serving as official
WrestleMania Week social media ambassadors, tweeting from the floors of WrestleMania Axxess, WWE Hall of Fame Induction Ceremony, Superstars for Sandy Relief party, Be a STAR anti-bullying rallies, WrestleMania Reading Celebration, WrestleMania Reading Challenge Finals and at WrestleMania 29. Celebrities include Charlie Sheen, Jimmy Fallon, Larry King, Seth Green, Perez Hilton, Piers Morgan, Michelle Beadle, Maria Menounos, Mike Tyson, Snooki, Lil Wayne and Jenny McCarthy.
SOCIAL MEDIA “HOSPITALITY CENTER” OFFERS NY/NJ FANS 24/7 SUPPORT
WWE will host and monitor an online “Hospitality Center” throughout WrestleMania Week, offering real-time support to fans who post event-related questions to @AskWrestleMania on Twitter. The WWE Universe can also check into the official WWE App, which will house a special WrestleMania section highlighting arena maps, event schedules, weather alerts and up-to-date ticket information.
MOBILE POWER UPGRADES
WWE will bolster the amount of mobile bandwidth and access points at MetLife Stadium, ensuring that fans will be able to participate in all of the social media initiatives at WrestleMania 29. WWE’s efforts to provide exceptional service, includes re-positioning Wi-Fi and cell antennas within the stadium, providing 10 times the bandwidth typically available at the stadium, and adding new hardware and a mobile cell station.
WWE LAUNCHES ALL-NEW SOCIAL MEDIA CHANNELS
For the first time ever, WWE will integrate Pinterest, Tumblr and Pheed into WWE’s extensive WrestleMania 29 social media coverage.
“COMING HOME” CROWDSOURCING PROJECT IS LIVE
“Coming Home” is WWE’s first major WrestleMania crowdsourcing initiative, a poignant video featuring photos sent by thousands of international fans who were encouraged to pose in front of famous landmarks and hold signage displaying their mileage from MetLife Stadium. The photos were woven together to the tune of “Coming Home” by Diddy Dirty Money, an official theme song of WrestleMania 29, and released today on WWE’s official YouTube channel (http://www.youtube.com/wwefannation).
HIDE-AND-TWEET CONTESTS TO GIVE AWAY LAST-MINUTE TICKETS
Beginning today, WWE will host three interactive “Hide and Tweet” contests in the New York and New Jersey area, giving fans the opportunity to win pairs of tickets to sold out sessions of Axxess, WWE Hall of Fame Induction Ceremony and WrestleMania 29. Fans can follow @WWE to find clues revealing the whereabouts of the tickets or enter WWE’s global hashtag contest for a chance to win free online codes for the WrestleMania 29 pay-per-view on Sunday, April 7 at 7 p.m. ET.
OFFICIAL WRESTLEMANIA-WEEK HASHTAGS
#WRESTLEMANIA – All-purpose WrestleMania-week hashtag
#AXXESS – WrestleMania Axxess hashtag
#WWEHOF – WWE Hall of Fame Induction Ceremony hashtag
#STARS4SANDY – Superstars for Sandy Relief party hashtag